About the Author

@ La Cartuja de la Cazalla, Sevilla, España, July 2010

Hi, I’m Jordan Luke.

Although I work in the personal development industry and have some resources that allow people to improve their lives, the purpose of this blog is not just to share a hundred different hints and tips with the world online.  There are already enough people doing that, and there is more than enough information out there for a few lifetimes.

The main purpose of this blog is to simply tell a story: a story, fused with insights that can help and inspire, of how one young person’s going on an enormous mission from broke and unknown to working 10,000 hours of his passion, Clean Coaching, with people in 100 different countries around the world.

I grew up in Oxford, UK, I’m double Sagittarius and aside from often being called a dreamer and even an “evil princess”, it’s also been said that my best qualities are being an intelligent listener and having a “can-do” attitude.

And quite apart from (mistakenly thinking that I have) a good sense of humour, I have a little-known but very powerful psychological Exercise for solving difficult problems, making tough decisions and for improving a person’s quality of life in general.

I often enjoy telling people, upon asking me my day job, that I’m in the Procrastination Business. That’s not because I spend all day avoiding the most challenging work – although I certainly have done my fair share of this in the past – but because this is the frustration I most frequently help tackle with my web-based clients.  In fact, you can sign up and get a copy of my free workbook here ;D.

Now this, to be honest with you, is really marketing.  Let me explain: it’s easier to sell your services when you specifically aim for a problem or frustration that you know a particular group of people have. The truth is that Clean Coaching, or The Exercise as I will often lovingly refer to it, can be applied to almost anything to do with yourself or your life in general in order to learn more about it, and to design motivated action around it. And it’s this almost anything that motivates action in me as a person: anything new, that is, anything challenging, anything different. And that’s where I’m perhaps mistakenly planning to go with my work and life: somewhere different.  And somewhere to make a difference.

For example, from November 2010 I hope to be in Brazil for 6 months, pioneering the Clean Coaching approach there, translating it into Portuguese and leaving it behind me as a legacy to a country and a people that I enjoy immensely. After that, I will travel over land and sea from the UK to China, for fun, for experience, and to share my work with the people and communities I meet on the way.

In fact, I plan to spend 10,000 hours practicing The Exercise in 100 different countries around the world. What can I say? My work is both fun and useful.  And I love to travel.

You can find out more about my plan here.

So, if you’d like to contact me to see how Clean Coaching and The Exercise can help you with your problems and aspirations, or for more information about my work, write to me at jordanlukecollier (at) googlemail (dot) com. If you’d like to know more about my travels and my current and upcoming projects, you can also write to me at the above address. If you work at Apple or any other hi-tech gadget or sports equipment company, and you’d like to send me some of your latest products for testing, again, address above. If you happen to be interested in sailing or electro-cumbia: address above.

To kick things off, here are some of my favourite articles for you to start your reading adventure..  I started blogging on August 16th, 2010.  That’s not a long time but even a journey of 1,000 miles starts with a single step.

1.  The 6 Irrefutable Laws of Lifestyle Design
2.  Coaching in Paradise
3.  How to Get Unstuck during the Creative Process
4.  10,000 Hours of Work, in 100 Different Countries
5.  The Summer Courses, 2010
6.  An Experiment in Lifestyle Design

Enjoy, and comment.

Hugs and kisses. xx


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